INTERIOR DESIGNERS SEEK POINTS OF DIFFERENTIATION WITHIN AN EVER COMPETITIVE INDUSTRY. HISTORICAL STATISTICS CONFIRM ONE PROJECT TYPICALLY HAS 4-8 DESIGN FIRMS SEEKING SAME OPPORTUNITY. COMPETITION CREATES COMMODITIES. COMMODITIES SUBVERT PROFITS...
DEFINE YOUR NARRATIVE WITH THE WORD: EXCLUSIVE
As a designer in the hospitality industry, would you enjoy the moment when you can directly converse with a stellar if not venerated artist for the single purpose of creating a proprietary piece of art exclusively for your client accompanied with unconditional replication rights? Think of how this reality can enhance your initial proposal as well as all future dialogue.
Designer brands are forged on proprietary ascetics to include one off furnishings. This is well understood while rarely if ever does the art itself reach such standards. As a designer, proprietary art with its unique matting and frames, serves as visual anchors to any environment while often difficult due to budget restrictions. There now exists exclusive opportunities at reasonable prices.
Hotel interiors and their brands, like most industries, arc toward the spending demographic. Ponder the possibilities of catering to the next generation of business and pleasure travelers who disdain the mundane while loath the predictable. As a designer you too can create a narrative focused on this salient fact. Simply start and end with the word: EXCLUSIVE
As an interior designer much is afforded the needs of the client. This is essential. It is also brilliant while difficult for many as it is impractical for most. Why is it such that the client’s essential mandates are not inherent in a designer’s work? One argument is simply money. The client has a restrictive budget hence, opportunities that ultimately afford him market advantage or status is undermined. Proprietary art, unique as it is of the highest quality, can be and in fact is, an exception to this difficult reality.
No matter the budget or allocation of line item expenses, original art with its unlimited duplication rights can become a strength for an interior designer’s brand. With narrative excellence, it can become a point of a brand’s spear in the early proposal phase as well as critical to the design phase presentations when early credibility is under scrutiny. When a design project matures there can be no better reward other than a project completed on time and budget than a personal gift of the original piece of art from the design team to his project.
“Artists In Residence” is a valuable asset to any interior design firm. It is yours to use precisely as you deem necessary to include but not necessarily limited to rapid pricing, quotations, and negotiation schedules.
Artists In Resident